Designworks president Tad Aronowicz began his creative path at Southend School of Art and Design, London, England where he focused on studies in fine art, graphic and advertising design. His career in England quickly moved from a junior position for Gilchrist Art Studios to art directing for Collins Publishing.

After emigrating to Canada, and working with Creative Circle Advertising Agency, Tad joined Harlequin Enterprises as senior designer and developed new lines of mass market book covers and romance magazines resulting in boosting the company’s sales by millions.

He was later recruited to the South Pacific island of Tahiti for 2 years, where he was responsible for all product development with focus on travel and tourism. Designing brochures, books and stationary resulted in larger sales and expansion of the company’s list of products. He was involved in the design and launch of the first ever novel published in the Tahitian language which was publicized and recognized nationally and internationally. Tad developed a special rapport with local and international photographers, writers, artists and printers which was important in all aspects his work. What started as an emphasis on travel and tourist brochures, the company soon became a cultural hub of international authors of travel and tourism well known in the South Pacific. After the contract had ended, Tad decided it was time to move on and come back to Canada while squeezing in a few months of travel throughout Asia and Europe.

Upon returning to Canada Tad was offered the position of Art Director at McLelland & Stewart, the Canadian Publisher. He provided some award-winning designs for many contemporary writers including the following; Margaret Atwood, Pierre Burton, Charles Templeton, Toller Cranston, Leonard Cohen, Peter Gzowski, Mordicai Richler, and Farley Mowat, to name a few.

In early 1986, Tad created Designworks, at the time focusing on mass-market book covers and promotional design for publishers as well as other companies. Some of Designwork’s clients include: Penguin Canada and US, Harlequin Enterprises—for all their international markets, Polstar Music, Summit Agency Europe, Fitzhenry & Whiteside, Key Porter Books, Nelson, Bantam Canada and US, McClelland and Stewart, Collins UK, Canada, Thorsons UK, Improved Chemicals and government agencies. Many of the book cover designs have become national, international, and New York Times bestsellers.

Whatever the need, Designworks has provided services to local, national and international markets. From unique corporate branding for local businesses to logo develop-ment and print marketing materials, and Web design.

Tad believes that serving the community is important. He has held many volunteer positions such as past president of The Whitby Kinsmen and chapter president of the Canadian Cystic Fibrosis Foundation. He is currently a member of The Whitby Chamber of Commerce and DHSBA.